Mass media in Slovakia and their role in shaping (post)consciousness about environmental problems and the promotion of critical thinking


  • Mikuláš Huba Slovak University of Technology in Bratislava image/svg+xml



mass media, environmental problems, environmental causes, critical thinking, years 1990–2020, Slovakia


Despite the rise of social networks, mass communication media (mass media) continue to play an important and irreplaceable role in society. From disseminating information, to shaping public awareness, to relaxation and entertainment, this paper focuses on the role that the media in Slovakia have played and continue to play over the past 30 years in shaping (post)consciousness of environmental issues and in promoting critical thinking. In doing so, we note the changes that the mass media have undergone from the post-revolutionary period in the early 1990s through various developments up to the present day. We take a closer look at some of the environmental causes and their actors, as well as the attitude of key electronic and print media towards them. We seek to answer the question, which environmentally relevant issues have dominated and continue to dominate our media space? We chart the emergence, functioning and largely untimely demise of environmentally oriented media, shows, etc. We ask what happened to their protagonists, or who replaced them, and who is today a real or potential carrier of these topics in the Slovak media. We present the results of some recent research. We try to identify the main problems, obstacles and shortcomings that have hindered and prevented the media from fulfilling their role in this area more effectively and we propose some measures or solutions.



Download data is not yet available.

Author Biography

Mikuláš Huba, Slovak University of Technology in Bratislava

Mikuláš Huba, prof. RNDr., CSc., Professor, Institute of Geography, Slovak Academy of Sciences and Institute of Management, Slovak University of Technology in Bratislava.


Blahút a Majerský (2021): Reflection of Environmental Topics in the Broadcasting of Public Television. Mscr.

European Commission (2020): Special Eurobarometer 501: Attitudes of European Citizens Towards the Environment. Report, Brussels, March 2020, ISBN: 978-92-76-15240-8. DOI: .

Huba, M. (1999): Médiá, životné prostredie a ochranári. In: M. Huba (2014). Môj vesmír II, Bratislava, s. 78–83.

Kubínyi, P. (2020): Celebrity verzus planéta Zem. Otázky žurnalistiky 3–4/2020, s. 47–56.,

Nováčiková, D. (2017): Environmental issues and reflection of their perception in in-ternet media Communications 1/2017, Vo. 19, pp. 30–34.,

Nováčiková, D. (2020): Presentation of environmental topics against the ba-ckground of key feaurures of online media. Proc. of ICERI 2020 Conference, 9th – 10th Nov. 2020. pp. 7084–7091.

Skačan, J. (2019): Environmental issues and climate change in media discourse. Megatrendy a médiá č. 1, pp. 242–256,

Snajdr, E. (2012): From brigades to blogs: Envonmentalism online in Slovakia 20 years after the Velvet Revolution. Sociologický časopis/Czech Sociological Review, Vol. 48, No. 3, pp. 493–508,

Strapcová, K. (2020): Klimatická zmena a ochrana životného prostredia vo verejnej mienke na Slovensku. Working Papers in Sociology 2 / 2020, s.1–23.

TASR (2017): Verejnoprávne médiá majú informovať o znečistenom ovzduší. 4. 10. 2017.

TASR (2020) Štúdia: Médiá nedostatočne informujú verejnosť o klimatických zme-nách. 27. 11.2020.


11. 10. 2021

How to Cite

Huba, M. (2021). Mass media in Slovakia and their role in shaping (post)consciousness about environmental problems and the promotion of critical thinking. Envigogika, 16(1).



Reviewed Papers